Creating communication for large-scale retail is something we’re completely at ease with — we’ve been doing it for many years. Thousands of hours in layout, design, in-store decoration, and countless ideas for brand activation. This time, the challenge came from Intermarché: to develop a concept that would reinforce the sense of excitement and urgency around taking advantage of the brand’s discounts. “A Festa” (“The Party”) was our answer and it was a success. With a strong, appealing, and festive visual concept, we created a range of graphic materials distributed across multiple media, from traditional printed brochures to TV. This was a vibrant and strategic campaign developed by Grafe Publicidade to highlight Intermarché’s promotional power and connect with its customers. A true celebration. 🎉